Designing a logo for your business is a complex process. Even if you have the best designer with you, issues are bound to crop up. Therefore, it is necessary that you as a client should continuously communicate with the designers to extract the best out of them. All logo designers do not have equal competencies. This is why less experienced designers should be guided properly during the designing process.
Here are some tips that will help business logo design artists to create perfect logos:
1. Create Simple Designs
There are times when a designer is not aware of client expectations, and ends up designing a very complicated logo. But too many complex elements may fail to create an impact since people do not understand such designs. Therefore, make designs that are simple and easy to understand. Integrate minimalism, but make sure the logo is simple yet meaningful.
2. Avoid Using Clipart
Graphic artists should not use clipart to design logos. Clipart is frequently used by other designers, therefore using them implies that you are designing something that already exists. This way your, brand image will not be unique or matchless.
Also do not download designs from any template site as that will not make your logo unoriginal.
3. Integrate the Company’s Spirit
A corporate identity should incorporate designs that reflect the company’s essence. It should represent the true nature of the business. For example, if you are providing academic services, your logo should include formal colors and designs. Blue is an ideal color for businesses catering to educational services and reflects seriousness.
On the contrary, a cartoon site should have a logo with bright shades of yellow or orange denoting fun and amusement.
4. Focus on Size
Logos designed should look equally appealing in forms, shapes and sizes and should retain its visual impact when resized, or there will a high probability of looking distorted. Keep in mind the size; a professional designer is one who designs something that is identifiable in all sizes.
5. Right Height and Breadth
Designers should also design logos with proper height and width. The dimensions should be perfect and well balanced to make it look professional when used in websites or printed on brochures, business cards or any other promotional materials.
6. Use Minimum Colors
Colors play a crucial role in logo designing. Not more than two colors should be used because using too many colors will only confuse your audience. Use minimum colors to save on reproduction expenditures in the future.
There are some colors that cannot be neatly transformed on some mediums. I would suggest that you avoid using such colors, instead use colors wisely and not add colors simply because you like them.
7. Use Vector Oriented Softwares
This tip is for less experienced designers. Designers who are new to the field should use vector-based softwares for creating a logo. You can use Adobe Illustrator for designing customized images for a business.
A logo, if designed professionally, will give your company’s image an additional boost. You can consider the above tips for creating a meaningful design.